Screenshot text breaks Google Play’s rules
Google asks Play screenshots to avoid performance, ranking and price claims such as “Best”, “#1”, “Top”, “New”, “Discount” or “Sale”, and calls to action like “Download now”. Rewrite captions as plain benefits and keep them under 20% of the image.
“Do not include any content that reflects or suggests Google Play performance, ranking, accolades or awards, user testimonials, or price and promotional information.”
You’ll see this when…
- Captions include “#1”, “Best”, “Free” or “Sale”.
- Taglines cover a large part of the image.
- A screenshot quotes a review or award.
How to fix it
- Replace claims with what the user gets.
- Shrink captions to a single line where possible.
- Remove review quotes and award badges.
What a passing set looks like
Benefit captions without ranking or price words, on a 9:16 canvas.
Frequently asked questions
Can I say “free” in Google Play screenshots?
Google lists “Free” among the words to avoid in the feature graphic, and price or promotional information among things to leave out of screenshots.
How much text can a Play screenshot have?
Google asks that taglines take no more than 20% of the image.
Can I include a user review?
No. Google asks screenshots not to include user testimonials.