App Store vs Google Play
Screenshot Requirements
A complete side-by-side comparison of screenshot requirements for both major app stores in 2025.
Apple App Store
- Required sizes 6.9" iPhone + 13" iPad
- Quantity 1-10 per device
- Auto-scaling Yes
Google Play Store
- Phone screenshots 2-8 required
- Tablet screenshots 4-8 if targeting
- Feature graphic Required
Detailed Comparison
| Requirement | App Store | Google Play |
|---|---|---|
| Phone - Min Screenshots | 1 | 2 |
| Phone - Max Screenshots | 10 | 8 |
| Phone - Required Size | 1320 x 2868 (6.9") | 1080 x 1920 (9:16 ratio) |
| Tablet - Min Screenshots | 1 (if applicable) | 4 (if targeting) |
| Tablet - Required Size | 2064 x 2752 (13") | 1920 x 1200 (16:10 ratio) |
| File Formats | PNG, JPEG | PNG, JPEG (no alpha) |
| Max File Size | Not specified | 8 MB |
| Feature Graphic | N/A | Required 1024 x 500 |
| Video Preview | Up to 3 15-30 sec | YouTube link 30s-2min |
| Auto-scaling | Yes | No |
| Text Overlay Limit | Show real UI | Max 20% |
Key Differences
1. Scaling Behavior
App Store
Upload largest size (6.9" iPhone, 13" iPad) and Apple automatically scales down to smaller devices.
Google Play
No auto-scaling. You need to create screenshots for each device category you want to support.
2. Feature Graphic
App Store
No feature graphic. App preview video thumbnail is auto-generated.
Google Play
Required 1024x500 feature graphic. Serves as video thumbnail and promotional banner.
3. Video Requirements
App Store
Upload video directly. Must be 15-30 seconds. Must show real app footage only.
Google Play
Link to YouTube video. 30s-2min recommended. More flexibility with content (but 80%+ should be app UI).
4. Device Frames
App Store
Device frames allowed but must be accurate. Fake frames can cause rejection.
Google Play
Google discourages device frames. Focus on the app UI itself.
Visual Size Comparison
App Store
1320 x 2868
Google Play
1080 x 1920
App Store iPad
2064 x 2752
Play Tablet
1920 x 1200
Feature Graphic
1024 x 500
Quick Checklist for Both Stores
App Store Checklist
- 6.9" iPhone screenshots (1320x2868)
- 13" iPad screenshots (2064x2752)
- PNG or JPEG format
- Real app UI visible
- No promotional text
Google Play Checklist
- 2-8 phone screenshots (1080x1920)
- Feature graphic (1024x500)
- 4-8 tablet screenshots (if applicable)
- 24-bit PNG or JPEG (no alpha)
- Text overlays under 20%
Detailed Guides
Create Screenshots for Both Stores
AppShotEditor supports all App Store and Google Play requirements.
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