Short description (Google Play)
The short description is the first text people see on your Google Play listing, limited to 80 characters. Google asks it to summarise the app’s core purpose without ranking claims, prices, calls to action or emoji.
Avoid duplicating the short description in your screenshots and feature graphic; Google notes they can appear side by side.
- Full description4,000 characters
- Short description80 characters
- App name30 characters
Frequently asked questions
How long is the Google Play short description?
80 characters.
Can the short description include emoji?
Google asks not to use emojis, emoticons or repeated special characters there.
What is the App Store equivalent?
The subtitle (30 characters), shown under the app name.