Store listing experiment
A store listing experiment is Google Play Console’s built-in A/B test for your store listing: you show variants of graphics (such as screenshots or the icon) or text to part of your traffic and compare installs. It is Google Play’s counterpart to Apple’s product page optimization.
Apple’s product page optimization tests up to three treatments for up to 90 days; check Play Console for Google’s current experiment options.
Frequently asked questions
Can I A/B test screenshots on Google Play?
Yes, with store listing experiments in Play Console.
What is the App Store equivalent?
Product page optimization (PPO), with up to three treatments for up to 90 days.
Should I test captions or layouts first?
Test one big change at a time, such as the first screenshot, so the result is clear.