App subtitle
The subtitle is a summary of up to 30 characters shown under your app’s name on the App Store. Guideline 2.3.7 says it must follow standard metadata rules and not reference other apps or make unverifiable claims.
A good subtitle and the first screenshot caption tell one story: the subtitle names the outcome, the screenshot proves it.
- App name30 characters
- Subtitle30 characters
- Google Play short description80 characters
Frequently asked questions
How long can the App Store subtitle be?
30 characters.
Can I mention competitors in the subtitle?
No. Guideline 2.3.7 says subtitles shouldn’t reference other apps.
What is Google Play’s equivalent?
The short description, up to 80 characters.