Promotional text

Promotional text is a field of up to 170 characters that appears above your app’s description on the App Store. You can change it at any time without submitting a new version.

Use it for timely messages (a new feature, an event) that you don’t want to put in screenshots, which change only with a new version or through custom product pages and tests.

  • Promotional text170 max
  • Keywords (bytes)100 max
  • Subtitle30 max
  • App name30 max
App Store text limits (characters; keywords in bytes)

Frequently asked questions

How long can App Store promotional text be?

170 characters.

Does changing promotional text need review?

Apple lets you update it without submitting an updated version.

Is promotional text searchable?

Apple doesn’t list it as a search field; use keywords, name and subtitle for search.

Related pages