Can App Store screenshots have text on them?

Yes. Apple’s Guideline 2.3.3 says screenshots may include text and image overlays as long as they show the app in use, and Google Play allows taglines that take no more than 20% of the image. Neither store wants prices or ranking claims in that text.

Short captions also help in search results, where screenshots appear small.

Short captions placed above real app UI.

9:41TodayText over real UI
9:41Today72%Shortand readable

Frequently asked questions

How much text is too much?

Google’s limit is 20% of the image for taglines; aim for one short line or two.

Can text cover the UI?

Keep the UI visible; screenshots must show the app in use.

Can I write “#1 app”?

No. Both stores reject ranking claims in screenshots.