How do I change App Store screenshots after release?
In App Store Connect, screenshots belong to an app version, so to change them on your main product page you add them to a new version and submit it for review. To show different screenshots without a new build, use custom product pages or a product page optimization test.
Promotional text is the one product-page field you can change at any time without a new version.
- Custom product pages70 max
- PPO treatments per test3 max
Frequently asked questions
Do new screenshots need review?
Yes; they are reviewed with the version, custom product page or test that contains them.
Can I change Google Play screenshots any time?
Yes: Play store listing changes are separate from app releases (they may still be reviewed).
How do I keep screenshots easy to update?
Keep them as an editable project instead of flattened PNGs, so a change is an edit and re-export.