Custom product page
A custom product page is an additional version of your App Store product page with its own screenshots, app previews and promotional text, shown to people who arrive from a specific link or keyword. Apple lets you publish up to 70 of them.
Each page has its own URL, so you can match a page to an ad campaign or audience.
Apple also lets you assign keywords to a custom product page and, on iOS 18 and later, a deep link into the app.
The metadata on each page goes through App Review, separately from app updates.
- Custom product pages per app70 max
- Treatments per PPO test3 max
- Max PPO test length (days)90 max
Frequently asked questions
How many custom product pages can I create?
Up to 70 additional versions of your product page, per Apple.
What can differ on a custom product page?
Screenshots, promotional text and app previews, for any of your localizations.
Do custom product pages need review?
Yes. Their metadata is submitted for review, which you can do without an app update.