Too many screenshots
App Store Connect takes at most 10 screenshots per display size, and Google Play at most 8 per device type. Cut to the screens that earn their place: most people only see the first few.
“Apple: up to 10 screenshots per device size. Google Play: up to 8 screenshots for each supported device type.”
You’ll see this when…
- Uploads stop at 10 (App Store) or 8 (Google Play).
- Your set has one screen per feature.
How to fix it
- Keep the outcome screen first.
- Merge related features into one screen.
- Move secondary features to the description or a custom product page.
- App Store, max per size10 screenshots
- Google Play, max per device type8 screenshots
- Google Play, min for recommendations (apps)4 screenshots
- Google Play, min to publish2 screenshots
Frequently asked questions
How many screenshots should I upload?
Enough to make the case, usually 4–6. On Google Play, apps need at least 4 to qualify for recommendation formats.
Does the limit apply per language?
Yes. Each localization has its own set.
Can I show more variants another way?
On the App Store, custom product pages (up to 70) and product page optimization (up to 3 treatments) let you show other screenshots to other audiences.