Do App Store screenshots need device frames?
No. Apple accepts framed and frameless screenshots as long as they show the app in use, and Google’s guidelines for its recommendation formats actually ask you to avoid device imagery. Frames are a style choice on the App Store and a trade-off on Google Play.
Frames help a screenshot read as “an app” at a glance; frameless layouts give the UI more room.
A framed set; the same project can switch to frameless or another device in the editor.
Frequently asked questions
Do frames improve conversion?
It depends on the app; test it with product page optimization.
Can I use iPhone frames on Google Play?
Avoid it: Google’s guidelines discourage device imagery, and Apple devices on an Android listing look out of place.
Which frames does AppShotEditor have?
iPhone, iPad, Pixel and Mac frames; phone frames are free.