Utilities App Store Screenshot Templates
Pick one of four composed utilities templates below, open it in the free editor and drop in your own screenshots. Utilities are bought to fix one problem. Make that problem and its fix obvious in the first screenshot.
4 styles for utilities apps
- Clean Light tonal background, headline on top, one device per screen. Use this template
- Bold Vivid colour, an oversized hero screen with the device bleeding off the bottom, then text-bottom accents. Use this template
- Panorama One continuous background and decoration running across the first two screens. Use this template
- Dark Deep background, dark app UI, a slightly tilted accent screen. Use this template
What the first screenshot should show
The one job the utility does, finished.
Tips for utilities screenshots
- Be concrete: name the task and the time it takes.
- Show widgets or extensions if you have them.
- Neutral palettes with one accent suit tools.
Headline ideas for utilities apps
Each is five words or fewer, the length that stays on two lines at search-result size.
- “Scan documents in seconds”
- “Clean up storage”
- “Clipboard history, instantly”
- “Widgets for everything”
- “Files, organised”
- “Works in the background”
Frequently asked questions
How do I make a utility app’s screenshots stand out?
Name the problem it fixes in the first headline and show it fixed.
Should utility screenshots show settings?
Only if configurability is the selling point; otherwise show outcomes.
Do utilities need many screenshots?
Three or four is often enough for a focused tool.