Shopping App Store Screenshot Templates
Pick one of four composed shopping templates below, open it in the free editor and drop in your own screenshots. Shopping apps sell convenience. Product imagery, fast checkout and order tracking are the three screens that matter most.
4 styles for shopping apps
- Clean Light tonal background, headline on top, one device per screen. Use this template
- Bold Vivid colour, an oversized hero screen with the device bleeding off the bottom, then text-bottom accents. Use this template
- Panorama One continuous background and decoration running across the first two screens. Use this template
- Dark Deep background, dark app UI, a slightly tilted accent screen. Use this template
What the first screenshot should show
A product grid or hero product with clear prices.
Tips for shopping screenshots
- Use products you sell, with prices formatted for the locale.
- Google Play forbids price and promotion claims like “Sale” in screenshots.
- Show tracking and returns: they remove purchase anxiety.
Before you submit
Google Play asks that screenshots not include price promotions or words like “Sale” or “Discount”.
Headline ideas for shopping apps
Each is five words or fewer, the length that stays on two lines at search-result size.
- “Find it in seconds”
- “Checkout in one tap”
- “Track every order”
- “Deals picked for you”
- “Wishlists you can share”
- “Easy returns”
Frequently asked questions
Can shopping screenshots show discounts?
Google Play asks screenshots not to include promotional words such as “Sale” or “Discount”; show product value instead.
What should a shopping app show first?
Products people want, with clear prices, so the store feels real.
Should I localize prices in screenshots?
Yes, for each market you localize: show the local currency and format.