Games App Store Screenshot Templates
Pick one of four composed games templates below, open it in the free editor and drop in your own screenshots. Game screenshots must show gameplay. Store guidelines and players both expect the real game, not just key art.
4 styles for games apps
- Clean Light tonal background, headline on top, one device per screen. Use this template
- Bold Vivid colour, an oversized hero screen with the device bleeding off the bottom, then text-bottom accents. Use this template
- Panorama One continuous background and decoration running across the first two screens. Use this template
- Dark Deep background, dark app UI, a slightly tilted accent screen. Use this template
What the first screenshot should show
The most exciting moment of real gameplay.
Tips for games screenshots
- Use landscape screenshots if the game plays in landscape.
- Apple and Google both ask that screenshots reflect the actual game.
- Use numbers from the real game (“200 levels”), never invented ones.
Headline ideas for games apps
Each is five words or fewer, the length that stays on two lines at search-result size.
- “Build your kingdom”
- “Battle friends live”
- “200 levels to master”
- “Unlock new heroes”
- “Climb the leaderboard”
- “Play offline, anytime”
Frequently asked questions
Do game screenshots have to show gameplay?
Yes. Apple’s guideline 2.3.3 asks that screenshots show the app in use, and Google asks game screenshots to depict the in-game experience.
Portrait or landscape for game screenshots?
Match how the game is played. For Google Play’s recommendation formats, games need at least three screenshots at 16:9 landscape or 9:16 portrait, 1080 px or more.
Can I add text to game screenshots?
Short captions are fine, but keep the gameplay visible; Google asks taglines to stay under 20% of the image.